POTBELLY PRESENTS "PAIR-ODIES"

About: At Potbelly Sandwich Shop, you'll find good food, good vibes and great combo deals on paired up menu items. To promote the offers we created "Pair-Odies," our quirky mashups of beloved films with anthropomorphic food as characters. Media placement included OOH, Youtube, TV, Facebook, Instagram, Snapchat and Twitter.

MORE SOCIAL MEDIA ENGAGEMENT

Often irreverent and a bit off-the-wall, Potbelly loves to have fun with social media posts. We'll poke fun at current events, pop culture, our loyal cutomers and even ourselves.

CUBAN SANDWICH LAUNCH

About: To celebrate the coming of toasty Cuban cusine to Potbelly, we decided to show people exactly what it feels like to try one in this TV spot. You could say it's "love at first bite." I had fun writing lyrics for the song.

As part of the promotion, we created dance memes and encouraged our customers to salsa and cha-cha on social media to win their own "Cubano" sandwich for free.