BLACK EXPERIENCE ON XFINITY
About: Comcast wanted to create an all-new channel, specifically for Black entertainment, with the best movies, music, sports, tv shows, documentaries and more. Plus, it serves as a showcase for exclusive original content by creators of color. In an age where more diverse voices are now being heard, Xfinity is changing the game with this culturally curated network. To top it all off, we featured hip hop music legend, MC Lyte, as the VO talent for the launch.
ANOTHER BLACK FIRST.
Introducing a first-of-its-kind new channel, Black Experience on Xfinity. Featuring an all-star collection of Black movies, tv shows, music, sports, and more, endorsed by the African American Film Critics Association. This is the new place to experience your stories. Only on Xfinity.
CABLE AND CULTURE
About: Comcast understands that everyone wants to see themselves reflected in media images and stories being told. From creative workshop programs that foster multicultural voices to diverse programming featured on XFINITY, the following print ads and posters showcase Comcast’s outreach efforts, with culturally relevant insight.
ISSA'S ERA
Issa Rae, Creator of “Awkward Black Girl” web series
When she didn’t see her story being told, Issa Rae realized that she had to speak for herself. So she created, wrote and produced “The Misadventures of Awkward Black Girl” series online. Now with thousands of subscribers and over 20 million views, she’s being heard loud and clear. In celebration of Black History Month, XFINITY recognizes and honors Black innovators and the history they’re making today.
Check out more of Issa and others, plus award-winning movies, TV shows and more at CelebrateBlackTV.com, where black history is always on.
NEO GRIOT
Ava DuVernay, Director of the Oscar Nominated Film: “Selma”
She’s felt the strength of thousands as she stood in the footsteps of a King. She even crossed the same narrow bridge that started the difficult path toward equality. The latest journey she’s undertaken as a female filmmaker of color allowed her to connect with stories from our past and share them with future generations. In celebration of Black History Month, XFINITY recognizes and honors Black innovators and the history they’re making today.
Check out more of Ava and others, plus other award-worthy movies, TV shows and more at CelebrateBlackTV.com where black history is always on.
A LUVVIE DAY*
Luvvie Ajayi, Interactive Correspondent and Digital Strategist
She’s a social media maven, digital strategist and a pop culture satirist. With her sites, “Awesomely Luvvie” and “Awesomely Techie,” she has created platforms to speak about what she believes in, and talk about what she loves. With over 90,000 followers, she often uses comedy and commentary to connect with people. Through blogging, she’s knocked down doors and also opened herself up to the world. In celebration of Black History Month, XFINITY recognizes and honors Black innovators and the history they’re making today.
Check out more of Luvvie and others, plus award-winning movies, TV shows and more at CelebrateBlackTV.com, where black history is always on.
*Note: Headline references the culturally relevant classic song “A Lovely Day” by Bill Withers
MY TV FADES TO BLACK, EVEN WHEN IT’S ON.
I can add more color to my programming by just changing the station, and not adjusting the saturation. I can get more urban networks like TV OneTM and Black Cinema On Demand. And my involvement in the Comcast Digital Connectors Program has helped me polish my digital skills and create videos that tell my side of the story. I’ve always dreamed big; now I dream even bigger. From the Comcast Digital Connectors Program in partnership with global non-profit, One Economy, to NBCUniversal’s innovative “Writers on the Verge” program, which helps prepare emerging talent for prime-time, Comcast is helping turn dreams into reality.
WHEN IT COMES TO DIVERSITY, WE DO SEE COLOR.
It’s about having your community reflected on the big screen and behind the scenes. It’s offering culturally relevant programming that entertains, but also informs and inspires dreams. At Comcast, we embrace the diversity of the communities we serve, the vendors we partner with, and the students we mentor. We see the full spectrum of possibilities. To learn more about our what we’re doing, go to comcast.com/diversity or Comcast Dream Big on Facebook or Twitter.
GOOD 2 GO
About: Comcast developed the XFINITY TV GO app, which gives you access to your entire entertainment library on any mobile device. The biggest benefit is being able to stream TV shows you've recorded, plus every movie from your own digital library to take with you, anywhere.
HOLIDAY STREAMING
About: XFINITY and X-MAS always go hand in hand. This campaign expresses the emotional spirit of giving in tech terminology.
500 GIGABYTES OF JOY
Bring power to your presents with XFINITY
This holiday, XFINITY is bringing TV, Internet and loved ones together like never before. Get the fastest in-home WiFi for all rooms, all devices, all the time. Plus, with the X1 DVR™ you get 500 GB of storage, and you can record up to four shows while watching live TV. With a connection this great, your season will be bright and your screens even brighter.
MAY ALL YOUR WiFi WISHES COME TRUE.
Bring power to your presents with XFINITY on the X1 Entertainment Operating System
This holiday, make your screens bright and your season brighter with X1. It’s TV and Internet together like never before. Now, with XFINITY On Demand™ your family can enjoy thousands of movies and TV shows on any screen at no additional cost. Plus, get the fastest in-home WiFi for all rooms, all devices, all the time. So whether you’re dashing through the snow or streaming your favorite show, XFINITY has got you covered.
MLK “SOCIAL MEDIA KING”
About: Comcast commemorated the 50th anniversary of the March on Washington and Dr. King's message of peace and unity, with a website HisDreamOurStories.com, featuring photos, video retrospectives and archival footage. This campaign shows that long before social media, there have been historical movements for social justice. It also juxtaposes Dr. King's impact as an activist back then, with how his message would be shared today.
HE WAS TRENDING BEFORE THERE WAS A HASHTAG.
He had hundreds of thousands of followers back in 1963. And his words motivated others to make a difference. Comcast proudly presents His Dream, Our Stories — an interactive commemoration of the 50th Anniversary of the March on Washington and the legacy of Dr. Martin Luther King, Jr.
Experience what it was like through more than 80 interviews with March attendees, Civil Rights pioneers and civic leaders. Plus, explore news articles, photo galleries and video biographies that forever capture the moment that inspired us all.
HE ORGANIZED ALL OF THIS WITHOUT A SINGLE TWEET.
In 1963, one man’s words motivated others to change the world. Comcast proudly presents His Dream, Our Stories — an interactive commemoration of the 50th Anniversary of the March on Washington. Which is just one of the reasons we celebrate Dr. Martin Luther King, Jr. Day.
Experience what it was like through more than 80 interviews with March attendees, Civil Rights pioneers and civic leaders. Plus, explore news articles, photo galleries and video biographies that forever capture the moment that inspired us all.
LONG BEFORE SOCIAL MEDIA, HE HAD HUNDREDS OF THOUSANDS OF FOLLOWERS.
In 1963, one man’s words motivated others to change the world. Comcast proudly presents His Dream, Our Stories — an interactive commemoration of the 50th Anniversary of the March on Washington. Which is just one of the reasons we celebrate Dr.Martin Luther King, Jr. Day. Experience what it was like through more than 80 interviews with March attendees, Civil Rights pioneers and civic leaders. Plus, explore news articles, photo galleries and video biographies that forever capture the moment that inspired us all. Visit HisDreamOurStories.com to learn more.
Web memes were created on both Facebook and Twitter for this project that encouraged user generated content about each visitor's life experiences.
"MLK “SOCIAL KING” Meme
#HisDreamOurStories
STATUS UPDATE: CHANGING THE WORLD.
(inset commentary post)
How has Dr. King's legacy impacted you? Watch others' stories, upload your own and read the free ebook here: http://bit.ly/1idHRd6
"MLK “SOCIAL KING” Meme
#HisDreamOurStories
EVEN BEFORE SOCIAL MEDIA THERE WHERE MOVEMENTS FOR SOCIAL JUSTICE.
(inset commentary post)
How has Dr. King's legacy impacted you? Watch others' stories, upload your own and read the free ebook here: http://bit.ly/1idHRd6"
"MLK “SOCIAL KING” Meme
#HisDreamOurStories
THE CONTENT OF HIS CHARACTERS HELPED CHANGE THE WORLD.
ALL 9,120 OF THEM.
[picture caption]
Dr. King gave his renowned “I Have a Dream” speech on August 28, 1963
(inset commentary post)
Dr. King's delivery of his “I Have a Dream” speech was a historic moment. See how his eloquent words affected us all: http://hisdreamourstories.com
"MLK “SOCIAL KING” Meme
#HisDreamOurStories
HE ORGANIZED ALL OF THIS WITHOUT A SINGLE TWEET.
(inset commentary post)
We're commemorating the 50th anniversary of the March on Washington. Share your story and remember THE DREAM here: http://xfin.tv/1awnoM