POUR IT ON

About: The following Jim Beam promotion gave consumers an opportunity to get on par at Pinehurst, and then relax afterwards at the bar with the world's best Kentucky bourbon.

By entering, not only could you win a chance to play great golf at one of the nation's premiere courses, but you'd also get to invite three buddies, too. I thought it best to think visually for this campaign.

(magazine, page one)



WIN A TRIP TO PLAY PINEHURST.

VISIT JIMBEAMBLACK.COM




THE STUFF INSIDE MATTERS MOST.

(tagline as subhead, tying into visual)


(magazine, page two /side panel follow-up)



WIN A TRIP TO PLAY PINEHURST.



Go to Pinehurst with three friends.
Enter online at jimbeamblack.com



Jim Beam [logo]




GOLF SWEEPS ENTRY APP

The Jim Beam online entry via the app was designed to extend the concept, prompted by user interaction.

screen 1:


WIN A TRIP TO PLAY PINEHURST.

See More >>


Jim Beam [signature logo]



screen 2:


JIM BEAM BLACK LET'S YOU
POUR IT ON AT PINEHURST

Here's your chance to win a trip to play all 8 golf courses at the Pinehurst Resort, from the Kentucky bourbon brand that's aged 8 years to perfection. Plus, you get to bring along three of your buddies to tee off with you.


Enter >>

On the app form page, users would see our empty bourbon glass on its side at the bottom. Once they've completed the form, we let them enter by simulating a golf swing with a tilt of their phone to the left. Then, they'd hear a "putting shot" sound effect. And from offscreen a ball would roll onscreen and sink into the glass, completing their entry submission.

screen 1:


WIN A TRIP TO PLAY PINEHURST.

After giving us your info, enter by tilting your phone to the LEFT.
Or just click below.

Submit >>



screen 2:


GOOD LUCK.

 You'll find out in a few weeks if you've won.


Jim Beam [signature logo]