CZECH YOURSELF

About: Today, the facts are filtered, falsified and commodified. People can’t handle the truth. Even if it’s their own. Like when the beer that we brewed in Plzeň didn't measure up to the quality desired, we had to Czech ourselves. We emptied every barrel and perfected our fermentation by making Pilsner Urquell in 1842. It made us believe in beer again, because we'd created the very first and best pilsner. But after 175 years of rich tradition, people have forgotten our truth. Now we’re going to remind them. Of our three distinct pours, each unmistakably different. And how we still use our unique original recipe today. So to our competitors and the world at large, it’s time to Czech yourself.